(PRWEB) November 01, 2013
Telematics Update have brought together consumer telematics experts from Honda, INRIX and Jaguar Land Rover for a webinar to discuss how the in-car HMI is a key part of building long-term, valuable relationships with customers. The free interactive event will be held on Wednesday, November 6 at 12 noon (EST) and is open to the entire consumer telematics community! Register here: http://www.telematicsupdate.com/cts/webinar.php.
OEMs are looking to establish long-term valuable relationships with their customers, which must initially be built on an exceptional in-car experience. Taking this in-car experience to the next level is now about providing personalized and relevant content and communications through the crucial customer touchpoint of the HMI. This Telematics Update webinar comes at a time when consumers are expecting a personalized level of service in-vehicle as they do from the rest of their connected lifestyle.
Telematics Update Project Director, Justin Parker stated, With the vast amounts of data that is available to OEMs on individual customers, the potential for building deep, long-term relationships with customers is very real.
He continued, In order to create value from this personalized content and information, advanced HMIs must be established to optimize the in-car experience which is the basis of any OEM-customer relationship.
To understand and discuss how in-vehicle HMI is the link between telematics and a seamless, instinctive driving experience, Telematics Update has organised a live webinar entitled In-vehicle HMI – The catalyst for strong OEM-customer relationships. The 45-minute session will be delivered by three key industry figures: