About Business-to-business

The concept of business-to-business is quite ubiquitous in todays business world. It pertains to the commercial transactions between businesses. The transactions between a manufacturer and a wholesaler or between a wholesaler and a retailer are instances of business-to-business (B2B) commerce. A typical supply chain is characterized by a large number of B2B transactions in comparison to any other type of commercial transaction in the same supply chain. Going by the example of an automobile manufacturer that makes multiple B2B transactions, it procures tires, glass for windshields and other bits and pieces for its vehicles. B2B has been evolving and currently is being used in a new context as well. Many businesses are now using it for communication and collaboration and are referred to as B2B communication.

Originally, the term business-to-business was used to describe the communications between enterprises so as to differentiate it from the communications between enterprises or businesses and consumers. In the current scenario, B2B is also used in marketing to describe products and services put into use by enterprises. B2B marketing strategies have assumed great significance because they are instrumental in its overall success. B2B branding, pricing, promotion, campaigning are some of the aspects of marketing strategies. Experts are of the view that B2B shares the largest part of all marketing while its market value far exceeds that of the consumer market.

According to the expert analysts, there are three factors which are driving the phenomenal growth of B2B marketing. The first is the revolution of technology which is constantly evolving thereby spawning newer products and services. Next is the entrepreneurial revolution. The companies are engaged in a cut-throat competition where the business adage is change or perish. Unexplored markets are being tapped aggressively while new uses of existing products are being found by way of innovation to maintain their competitive edge. The third revolution is taking place within B2B marketing itself. Traditional theories and assumptions are being challenged while conventional work processes are being replaced by new models and concepts. Building relationships with consumers a well as different forms of partnerships are the new defining mantra of marketing.

The impact of the internet on B2B marketing has been more than apparent. Internet is instrumental in presenting new opportunities to businesses while it improved customer service and retention. With its advent, new businesses which are of by-products by nature have emerged. If the glaring facts and statistics are what to go by, B2B is the next marketing phenomenon which is potent enough to change its dynamics for good.

Ravikant is an amateur writer primarily focusing on business related topics. Currently he is rendering his services to Web India Business an online B2B Directory.

June 14 (Bloomberg) — Entrepreneur Mark Cuban discusses the U.S. Economy and starting a business with Trish Regan at the Clinton Global Initiative in Chicag…

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25 thoughts on “About Business-to-business

  • November 26, 2013 at 7:52 pm
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    God, this guy is an idiot. He got lucky during the internet boom, when
    even morons like him could get rich. (BTW, neither of those businesses
    even exist today.) Now because he has some cash, people think he knows
    something. Look up his comment on how there would be no effect if the US
    defaulted on its debt. He knows absolutely nothing about finance, but
    people assume he does.

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  • November 26, 2013 at 8:20 pm
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    5:08 “the internet was designed for everything but video, and television
    was designed specifically to deliver video” as we watch Mark on our
    “Internet Boxes” while Google implements LIVE broadcasts onto YouTube.

    View Comment
  • November 26, 2013 at 9:11 pm
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    That’s a pretty time consuming way of making money buddy. A lot of people
    have been totalling $15,000 a week just by downloading the Household Wage
    Project. Just google it, it’s pretty good.

    View Comment
  • November 26, 2013 at 9:39 pm
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    +GO0DWOLF Many business claim deficit. No one really knows how much they
    really generate from taxes collected, fees and etc. With the amount they
    spend on salary for every employee of gov is ridiculous. To say this isn’t
    a business is insane.

    View Comment
  • November 26, 2013 at 10:27 pm
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    I bet that’s pretty much luck though to make money online with that method?
    The strategy I managed to earn money online every month is by using Crib
    Cash Generator. My dad has been paying bills from an online income for 5
    months now. Search Google for Crib Cash Generator, it’s crazy lol.

    View Comment
  • November 26, 2013 at 11:20 pm
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    I like Mark Cuban, but I have to say that he always looks really well
    rested for a guy that works 24 hours a day. Maybe he meant that the
    employees are working 24 hours a day.

    View Comment
  • November 27, 2013 at 12:02 am
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    Yes, because software programmers built the buildings in NYC, yes, because
    everyone today is a Ivy-league programmer nerd with daddy’s money is able
    to start an enterprise and now that’s the American way: You’re an
    Entrepreneur or you’re a loser…

    View Comment
  • November 27, 2013 at 12:17 am
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    Take a look. Stop watching obsolete videos and register for this live event
    happening soon. you will learn the way in which somebody is making $100,000
    a month on the net. It’s LIVE though. So sign up soon. Simply look up
    Wealthy Income ATM and you’ll see what I’m talking about. 

    View Comment
  • November 27, 2013 at 1:17 am
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    Mark cuban is right, there’s no reason to take out a loan to start a
    business. I think the same philosophy would benefit the world of higher
    education, the benefits of college probably aren’t worth the debt one
    incurs.

    Maybe it’s just me but I think Cuban’s business savvy could come in use in
    our government. Mark Cuban for Secretary of Education?

    View Comment
  • November 27, 2013 at 2:05 am
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    There are plenty of people who started their businesses on loans (aka
    creating debt) and are now much richer than him. Remember, Mark Cuban is
    the same person who claimed that people who diversify their wealth are
    idiots too (something he’s done himself). Cuban is a hypocritical douche.

    View Comment
  • November 27, 2013 at 2:19 am
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    If you can get over the shock of the profession, I can tell you a very
    legitimate way to supplement your income by $100 or $200 a month with
    little risk and no work. I have been doing it for 5 years. Only one time in
    the past 5 years did I not receive $100 or more from this opportunity. I
    use the money to keep my family happy LOL….a couple of dinners for the
    kids and wife and of course it is nice to have the extra cash if the kids
    need something out of the blue.

    Check it out:

    freepicksforaweek.weebly.com

    or

    professionalbettorsonly.weebly.com

    View Comment
  • November 27, 2013 at 2:53 am
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    I love/hate YouTube, because it shows me how much there is to “catch up” to
    learn about the world. But worst case scenario, I’m enjoying learning
    about fascinating world-class concepts in the process.

    View Comment
  • November 27, 2013 at 2:57 am
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    Mark has made a great point. And to extend to his point and clarify more,
    you don’t take out a small business loan unless you have a certain level of
    clarity that you can see this as a successful business. Otherwise, don’t
    take out a personal loan under your name if your business is full of risks.

    View Comment
  • November 27, 2013 at 3:36 am
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    onlineleadspro.com No excuses, 99% of small business do not need a loan to
    start, they need smarts, passion, effort! Bottom line, people are lazy!
    Get off your as!&#^ and get to work and go after your passion and
    understand why you need or want financial freedom in your life!

    View Comment
  • November 27, 2013 at 3:59 am
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    I believe what he is saying is the truth… Wait until you have a savings
    and use that. You can have as low as $150 to start your own business. It’s
    called FG Xpress, they are the fastest growing all Natural and FDA approved
    pain strip in the world. They deliver anywhere in the world for $4.50 and
    instantly you can have an Int’l business!
    Try a free sample to believe in them. Power Pain Patch dot com

    View Comment
  • November 27, 2013 at 4:43 am
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    I always look at success as ambiguous…you do not have to agree with what
    he is saying and still respect his opinion. I disagree with what he is
    saying, capital is the sole foundation of a business, it just helps when
    you have a great leader with brains and drive to execute it to the
    fullest…

    View Comment
  • November 27, 2013 at 4:50 am
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    I would love to work under this guy. He has a nice view on “grandeur” that
    i would only dream to understand. Just seeing Mark Cubans work ethic, drive
    and determination would be pretty fascinating. 

    View Comment
  • November 27, 2013 at 5:13 am
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    He isn’t making that statement to say that it doesn’t work, but that it is
    extremely risky.

    View Comment
  • November 27, 2013 at 6:04 am
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    If you listen to all of the bull crap spam links on these videos you won’t
    to make money.It happened to me. To witness honest sales proceed to the
    Zutore Cash System website (Google it) and inform these spammers to fuck
    off! Does all the bullshit piss anyone else off? No? Only myself then!

    View Comment
  • November 27, 2013 at 6:18 am
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    hes saying STARTING a business with a loan is stupid , creating a proven
    concept can be done without a lot of capital

    View Comment
  • November 27, 2013 at 6:31 am
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    Dam this guy is a moron.. As long you can create value more than the rate
    you borrowed, u are all good.. Ever heard of after tax borrowing effect?

    View Comment

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