There is no end of link building packages that you can find online. Every SEO company has more than one of these packages that are supposed to do wonders with your website. Choosing one of these packages could be a challenge and this is why you see many website owners getting frustrated because they chose the wrong package from the wrong SEO company.
The concept of link building is an integral part of any SEO campaign and it’s not the easiest thing in the world to do. Ok, exchanging links is not that big an issue but it’s still a challenge. If you take your business competitor and ask them to exchange links with you they may not be willing. After all, what do they have to gain by putting a link to your website on their website? On the other hand your website is not big enough to generate too many links for them.
As far as one way links are concerned you face some massive challenges because here we are saying that some website will have a link to your website on their home page without you doing the same thing, i.e. putting their link on your home page.
So, what are we left with? Paid links? Automatically generated backlinks? Google frowns on the use of such links and penalizes websites for using these links. These are not considered natural links and Google mandates that link building should be natural. Where is the way out for your website then?
The way out is through one of the link building packages. When you purchase a package from one of the SEO companies they create links for you. There are various ways this can be done. The SEO company works externally as well as internally to ensure that there are backlinks pointing to your website.
On the external front your SEO partner will use their relationship in the market to generate two-way links for your website. This is the starting point. Since you are new to the online world you have to exchange links with other related websites. Remember that link exchange has to be done with related websites. Otherwise there are many websites that wouldn’t mind linking to you but if they are not related or quality websites you gain nothing from these links.
Where link building packages are especially useful is in self promotion. This is done through a robust marketing strategy. So, as part of your package your SEO partner will have articles and blogs written and published on the internet. These articles and blogs will be written with great care and finesse so that people love reading them. There are links inserted in these articles and blogs that people then click and there you have your backlinks working. Plus there are press releases and bookmarking that are used for marketing.
With proven link building packages you can do a lot in terms of SEO. And backlink generation through one of the packages is an economic option too.