Question by shakeel a: A new toy manufacturing company is planning to launch its toys in the market and wishes to appoint retail outl?
A new toy manufacturing company is planning to launch its toys in the market and wishes to appoint retail outlets in all major towns. What should be the criteria for selection appropriate outlets? Specify the distinct attributes or features that the company should look for the retail outlets.
Answer by serviceuser
a.Location of the retail outlet b. Visibility it can offer to these toys in display c.Other products handled by the retailer : (unrelated products like vegetables, medicines etc. should not be sold there and less exposure for competing brands) d. His ability to invest and pay up security , if needed. (e) Reputation
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