There are so many unique engagement rings that one can find today. There are rings with the best looking stones and there are also rings that come without any stone but are astonishingly beautiful to look at. But in terms of prestige diamond engagement rings still rule. The popularity of a diamond engagement ring is far ahead of any other type of engagement ring and the popularity meter of diamond is far, far higher than any other precious stone.
When diamonds were rare to find there was no such noise about diamond engagement rings. It was only the very rich that could afford diamond in engagement rings. But then De Beers changed all of that. In the 1930s the demand for diamonds was at an all time low. De Beers came up with a great campaign with celebrities and suddenly the whole American perception about diamonds changed. Everyone suddenly wanted to buy engagement rings with diamonds. In the three years following the campaign by De Beers the diamond sales figures in the USA went up by 50%. And the figure has never come down after that. This is why when someone buys a diamond engagement ring everyone thinks that they are indeed special.
What is so special about diamond engagement rings? Many in the industry feel that diamond in itself is a worthless stone. But it is the psychological need fulfillment that diamond does that makes it such a cherished stone. In terms of rarity rubies and emeralds have much more value. Diamonds are relatively easier to find. But when it comes to engagement rings this is that one stone that every woman loves to have. The beauty of a diamond engagement ring is so much that even men don’t mind getting one during their engagement.
Choosing a diamond engagement ring is not the easiest task in the world. You visit a jeweler and they show you so many rings that you don’t know which one to go for. The cost of diamond depends on four Cs and one of them is carat. The larger a diamond the pricier the ring is going to be. Then there is the concept of blood diamond to be kept in mind. You may know that blood diamonds are prohibited from being sold and bought but they still find their way into the markets and many buyers buy them unknowingly. This is one point you have to keep in mind that you ask the certificate of authenticity that the diamond you are planning to buy is not a blood diamond.
Diamonds dazzle and this is what makes them so special. When a man or a woman wears a great looking diamond engagement ring they really can afford to show off. Everyone around is bound to be full of envy when they see a great looking engagement ring with a large diamond as its centerpiece. There are many other designs in diamond engagement rings and they also carry excellent value. It’s really special, this piece of jewelry and we know it.
There can never be anything better than a diamond engagement ring when you consider engagement rings. There are excellent diamond engagement rings that one can choose and really make their engagement a special event.