Social networking systems build buzz, boost business and serve smaller businesses as low-cost/no-cost marketing tools. Small business owners have to understand how these tools strategically serve and support small company first so they best implement social media ways of sell products and/or services.
Social Media, to put it simply, serves users and organizations in marketing within three ways:
Marketing is about building relationships – relationships start with conversation. New web tools like blogging, micro-blogging (Tweets), social networking (Facebook, Pintrest…), podcasting (BlogTalkRadio), movie distribution (YouTube), event coordination resources (Meetup), wikis (Wikipedia) picture sharing (Flickr, Photobucket), and item review sites (epinions.com) allow small businesses to communicate, educate and share information directly with their current and prospective customers.
Content in the type of blog posts, audio, video, comparison/review sites, tweets and social networking messages help share information in a less-formal method that builds the know, like and believe in factors that influence decision making. Content isn’t any longer just text. Small businesses can use audio or visual content for any “show me” and “tell me” to help to make communications a pack more interactive punch.
Social media’s direct communication distinction serves and supports small company as it brings the people you need to attract directly to you and makes immediate communication possible. Social Media makes communication a conversation so small businesses can share, receive feedback and connect on equal ground using their target markets.
When small companies empower their target consumers, they feel effective. When your target market feels powerful, this trusts you, buys from you, and stays along with you. Social networking collaboration transforms consumers into “prosumers”. Within an era of social media prosumers, it’s individuals (not companies) who make, form, or break purchase patterns.
Small businesses can ignite collaboration for marketing by creating their very own communities and/or joining communities. By doing therefore, they can listen and connect to their target customers and develop a free forum to bring their market collectively. Collaboration = Marketing Acceleration.
Social networking effort tools like review sites, video sharing websites, blogs, wikis and more allow users in order to self-serve, collaborate, and potentially serve as an endorser for your online business. Social media works as a marketing tool because people may trust peers rather than companies.
The power of mass collaboration serves and supports small businesses in a distinct way. Tapping/creating valuable collaborative options may bring people together to share ideas, exchange info, and help each other – and assistance relationship growth. Removing the “company/client” disconnect can break up elitism and boost marketing mind power.
The most important reason that social networking works like a marketing tool is simple — because it is fun. People want to go where these people feel they belong, have a voice, are paid attention to, and enjoy themselves. Small business owners have to be where their target markets are – and nowadays, the masses are on Facebook, Pintrest, Twitter and much more because it has entertainment value.