One of the main reasons why new business owners fail is because they do not learn how to run their businesses with the same marketing savvy and organizational skills as the big businesses.
Successful managers learn. Even after four years of university and a BA, they continue to learn. They take training courses, attend lectures, and read books. Business management is a race. The leaders gain the largest number of clients and customers.
Business managers do not need to attend university to succeed. Surf the web, sign up with associations, participate in forums, follow the industry research, and join networking groups.
Learn to network with people who have skills that you do not have. Some people write good ad copy. Others are good at bookkeeping. Others can run good forums. And, others have a knack for collecting statistics.
The new skills that you learn will improve your ability to run your business. It will also give you the ability to judge whether you are getting your money’s worth when you outsource.
“Learning is a lifelong experience”. Ignoring your own skills and talents is measured in the profit and loss statements for your business. When you start to learn, you’ll be introduced to dozens of key elements of marketing, and secrets of business management that will give you an edge over the competition such as Targeted Diversification.
This is where you expand your current products into related products or services that your market needs. Unfortunately, many people just do not ‘get’ this concept.
A real estate agent will market several products that do with real estate, but none of them solve their consumer’s problems.
The key is to provide solutions to your ‘target market,’ that complement the product or service you already offer.
Become the one-stop solution seller and make backend more money from new and existing customers.
This takes a consistent training and research. It is impossible to sell to a market that you are unfamiliar with. However, thousands of business managers try to do this every day. They pick a product based on profit and loss margins.
They may choose to sell the product because they are told it is a hot seller, or because they bought a franchise.
Unfortunately, no matter how well developed the business plan is, it is impossible to sell to the general public without knowing what the general public wants from their products.
The Buyer as a Sale’s Tool
Two mistakes that kill most businesses is funnel vision. Many business managers believe that ‘A Buyer, is a buyer, is a buyer.’ Unfortunately, the consumers are a vast well of information and experience that can be used to build your business.
Allowing your customers into the “Inner Circle” will turn them into a sale’s tool. There are many people who are “belongers”. These people pride themselves in being a ‘part’ of an elite group and highly valued customers.
Learning to find and network with these buyers can make all the difference between becoming an industry leader, or fading into the background with thousands off other businesses that are attempting to sell your product.
Humor in Business Management
Emotional Intelligence plays an important role. The central place of humor in life makes it possible to use its precise emotional expression, as expressed in daily cartoons, for business training.
The progress in computers simulators enables the good businessman to simulate all his routines before he goes to the business work. He has the opportunity to concentrate on the non computerized human expressions in business. These are: customer service, work relationships, safety issues, self improvement and so on.
Any dealing with the human capital is an obligation to deal with emotions. Emotions volumes cannot be measured precisely, contrary to cognitive or physical volumes. The reason is that emotions expand all the time. It gives them their unique attribute: The human ability to be empathic.
We can measure exactly sales volume, I.Q. or weight lifting, but not the intensity of love and hate. For example: Questionnaires about satisfaction from a boss or a product give only limited answers. This leaves the business leader exposed to mistakes of emotional intelligence.
Large part of the business continuity, from the morning meetings through the motivation papers and finally with the private learning in the evening, is dedicated to practice on human resources. The amount of humor in it is small compared to ordinary life. While daily life is a continuous effort for laugher, business life is a cooperated effort for making life more serious.
There is nothing better then the sense of humor, the best known therapy for the soul, for the illumination of the human factor. Humor is derived directly from an overloaded mind which seeks to facilitate the feelings it faces with others.
The definition of humor is: Emotions made precise.
Every business negotiation is also a transaction of emotions. These are accurate emotions, purified through the long bargaining process. After a deal is closed, there is a mutual sense of emotional relief between the negotiating sides. When this sense of relief fades away, It create a by product in the form of a lightness of the spirit, a sense of humor.
The precision of humor makes it suitable for the businessmen training. There is a use for humor in all aspects of business communication. But Business fun is not as simple as it looks like. It demands professionalism both in humor and in business. It has to be precise. Otherwise there is a danger of getting out of focus. Laser precision is part of any humor. If the target is missed, the damage is big.
One medium of humor, the cartoon, is more suitable for the business office. The Visual aspect of the cartoon makes it easy to grasp the content. It affords a visual relaxation in the visually intensive business world.
There are few Daily Cartoon series that deals directly with the business work. One of them is The Daily Cartoon by Randy Glasbergen. It usually shows a sophisticated and delicate situation, which is the result of ordinary human behavior. The situation is mainly a very sharp event regarding money. The elusive world of money making motives finds here its accurate, funny representation.
The characters serve just as a mean for clarification. The subject is not a certain character with unique attributes, but a situation with a familiar background.
The reliance on practical situations makes the Daily Cartoon by Randy Glasbergen a favorable choice for the business world. Anybody can sympathize with a situation which was represented before him in a cartoon. If we shall apply it on a daily basis, we shall laugh all the way to the bank. To do so, we need a closer focus on business stories.
There is a huge need for sophisticated cartoons in all that is concerned with human resources. The greater part of Glasbergen’s cartoons is about the modern business environment: Computers and Internet, management and workers, decision making and ethics, and so on. In addition, there are many cartoons which contain ideas and advice regarding other aspects of life: Health, family, self improvement and more. The cartoons cover with precision almost any field with a very positive affect.
Cartoons are the best way for introducing emotional intelligence for businessmen. It is a business training technique which should be implemented to the infrastructure of business processes.